Strategic Information Management Essay Example | Topics and Well Written Essays - 3000 words

Strategic Information Management - Essay Example Moreover, a continual research and development by researchers has enabled business organizations to customize their business strategies. Similarly, research and development in the digital marketing sector has enabled financial institutions to deploy fully automated online banking systems that are capable of providing online banking experience to their customers. However, security breaches have also resulted in massive losses for these systems. Studies has shown that organizations have to learn customer preferences along with aligning their marketing strategies with allocated budgets, procedures, skill set and significances (Edelman 2010). As mentioned earlier, these digital channels are now business models that are customized in a way to generate online sales and revenue for the organization. Likewise, by incorporating other small applications such as Short Message Service (SMS), Really Simple Syndication’ (RSS) feed, advertisements on the cell phone are all part of the busine ss model. Furthermore, for enhancing the customer online experience specific to online banking, clarity of text, quality of information, ease of use, privacy policies and reputation of the bank is considered. In order to gain competitive advantage and customer loyalty, Push digital marketing’ strategies are incorporated to gain user attention to spent more time on the website and browse details of associated online banking products and services. Performance Analysis The Lloyds banking group stated its net profit in 2010 was about 2.2bn (Flinders 2011). This profit returned is reported via bank’s cost reduction policy along with the IT strategies incorporation with the Halifax bank of Scotland (HBOS). (Flinders 2011) Moreover, while comparing the loss in 2009 that is around 6.3bn 2010’s profit is remarkable with the support of the above mentioned strategies. In September 2009, Halifax bank of Scotland (HBOS) obtained 12.2bn through government encouragement from t he Lloyds TSB. For this reason, mark fisher who is working in the integration of parts of Dutch bank ABM AMRO was selected as a director of IT operations by the Lloyds TSB bank. According to the Lloyds banking group, the progress is being observed shortly after the merger of HBOS and Lloyds TSB banking systems (Flinders 2011). The Lloyds banking group states that â€Å"We achieved savings across a wide range of Group activities, including implementing improved processes which are now being used on a harmonized basis across the Group, and driving savings in property and procurement." (Flinders 2011) Furthermore, the Lloyds banking group affirms that around 1.4bn was estimated to be saved by reducing replication. The implementation of new systems that will help in better integration initiates in 2011 as said by the bank â€Å""As part of the integration, we have also commence the implementation of a number of major systems changes, which will complete in 2011." (Flinders 2011) In 20 10, the HBOS spend approximately around 2.7bn on IT integration systems. In comparison with the previous year the IT expenses were reduced by 4% that includes staff cuts, thousands of IT and back office jobs (Flinders 2011). Unfortunately, 26,000 total reductions were detected ever since the possession of HBOS. Therefore, in 2009 the unions unite blamed the

Create a 2015 campaign for Turkish Airlines in Chinese Market Coursework

Create a 2015 campaign for Turkish Airlines in Chinese Market - Coursework Example establish an effective marketing mix and the promotional mix the company needs to establish an effective and efficient market communication strategy (Kola & Akinyele, 2010). Communication is very important for building a sound relationship between the organization and its stakeholders. Marketing communication is considered as a strategic tools and tactics, to get the desired marketing feedback. These strategies support the company to identify the target markets for further expansion of the business to gain market share and high profitability. There are several marketers derive benefits by applying the marketing communication mix. Moreover, marketers will be benefited by the application and adoption of marketing communication, which will be helpful to understand about their competitors (Fill & Jamieson, 2006). In this paper, the objective is to frame a campaign regarding the establishment of Turkish airlines in the Chinese market with the help of marketing communication plans. The Turkish Airliners is one of the renowned airlines of Europe. Most of the times, the Turkish Airlines is known as a Flag Carrier Airlines. The head quarter of the Turkish Airlines is in Istanbul. It was founded in the year 1933 in Turkey. The main aim of the company is to provide cargo services to its customers in the domestic and international base. It provides services in about 41 and 206 domestic and international airports respectively. It is considered world’s fourth largest carrier airlines in terms of serving about 247 destinations to its customers (Turkish Airlines, 2012). As per the ranking is concerned in the year 2014 it is 5th in the airline industry (Skytrax, 2014). Now, the Turkish Airlines is trying to establish its business in the market of China. However, the Turkish airlines are one of the famous airlines of Europe but it did not get the much success in capturing the Chinese market (1Turkish Airlines, 2012). The objective of the study is to project that an effective